Portfolio

Portfolio / 01

Work with
intention.

Professional experience in search, websites, and social media.

01

Local promotion

Art the Barberian

Developed the logo and set up Meta advertising accounts, then created promotional content, ad copy, and campaign visuals to support the launch and management of an Instagram advertising campaign.

  • Logo design for the business.
  • Meta advertising account setup.
  • Promotional content and advertising creative.
  • Campaign launch and management, including a lead form, Messenger follow-up, and a first-haircut offer.
Logo design · Meta Ads setup · Content creation · Campaign management

Campaign results

$1,000 in ad spend · Approximately 4 months

Approximately 30 new customers returned for additional visits, according to the business owner. Advertising spend per returning new customer was approximately $33, excluding my service fees.

The first-visit offer was a $30 haircut, reduced from the regular $35 price.

Instagram Reels visibility

≈98,500 total views

Across 44 Reels shown in the supplied Instagram screenshots, including promoted and other videos in the profile.

Approximate total of visible view counters; Instagram rounds some counts. These cumulative views are not unique viewers or a measure of views generated solely by the four-month advertising campaign.

Customer count and repeat visits are owner-reported estimates; results have not been independently audited.

Visit @artthebarberian on Instagram ↗
02

Instagram marketing

Nails by Diva

Set up the advertising account and launched an Instagram promotional campaign for an independent nail business to attract new clients and appointment bookings.

  • Advertising account setup.
  • Instagram promotional campaign launch.
Instagram · Advertising account setup · Campaign launch

Campaign results

$500 in ad spend · Approximately 20 new clients

More than half of these clients returned for a repeat visit. Advertising spend per new client was approximately $25.

Client numbers and repeat visits are approximate figures reported from the project. The $25 figure reflects advertising spend per new client, not per returning client.

Visit @diva_beauty.s on Instagram ↗
03

Web & e-commerce · 2020–2023

WellMebely

Built the Bila Tserkva Furniture Factory website from scratch, added products to the online catalog, and carried out SEO optimization.

  • Website creation from scratch.
  • Product additions and catalog population.
  • SEO optimization to support search visibility.
Website development · Product catalog · SEO

Visit Bila Tserkva Furniture Factory ↗

04

Search & content · 2022

LeadsUp Financial

Supported SEO and link-building work in financial services through keyword research, competitor analysis, and content coordination.

  • Researched keywords and analyzed competitors using Ahrefs.
  • Identified opportunities for backlink placements.
  • Analyzed website performance metrics.
  • Coordinated content preparation to support SEO activities.
Ahrefs · Keyword research · Link building · Analytics · Content coordination
05

My first web project · Volunteer work · 2016

Shriners Children’s

A project close to my heart.

My professional background was in law. After an accident and medical treatment, I began exploring website development and SEO alongside my legal work. This first project became a personal turning point: a chance to create something useful and discover a new direction for myself.

I created this project free of charge as a thank-you to the doctors and sponsors who supported me, especially Dr. Gennadiy Fuzaylov and Dr. Daniel Driscoll. It was a personal way to give back through the skills I was beginning to develop.

For the Burn Prevention in Ukraine website, I worked on design, maintenance, and content publishing, improving usability through feedback.

It remains a project close to my heart—the beginning of my work on the web, and a chapter that changed how I saw my future.

WordPress · Web publishing · Content · A personal turning point

Visit Burn Prevention Ukraine ↗

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